Black Friday Campaign | DAME.

Taking a stand against Black Friday, DAME launched their ‘100% off’ campaign, highlighting that by purchasing reusable period products you’ll have them for free (or 100% off) every month you use them. For the campaign I was briefed with creating a parody off-brand video that had a classic, budget American Black Friday feel to promote DAME’s Black Friday ‘offer’.

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Role: Creative lead

Skills: Concepting, storyboarding, filming, directing, video editing