National OOH Campaign | DAME.

To expand its primary customer profile beyond ‘waste warriors’ DAME wanted to appeal to a larger audience by exposing the toxic secrets of the period industry. Their PR agency developed a brief; to expose what’s really in peoples period products using a dissection of a tampon or pad. The Campaign launched nationally with over 130 sites across the UK.

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Role: Creative lead

Skills: Concepting, design, video, web page build out (Shopify), artworking ready for production