Period Pants Photoshoot | DAME.

Independently leading the art direction, prep and planning of the photoshoot for the launch of DAME’s new period pants collection, we took a series of photos to be used across web, digital and print. The main focus of the photoshoot was to create a series of photos that sit as a family with our seamless period pants that were launched in 2022, while highlighting how our period pants can be both fashionable and offer the ultimate period comfort experience.

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Role: Art director, retoucher

Skills: Briefing, concepting, art direction, styling, retouching, budget management, model sourcing/hiring/management, prop sourcing/purchasing, video editing