Bus Campaign | Deliciously Ella.

We rolled out Deliciously Ella ads across central London bus routes, sharing our "Choose Ultra-Processed Free" message with thousands of Londoners.

To amplify the campaign, we launched a city-wide activation — giving away 50,000 free Oat Bars at busy London stations and offering a free “UPF-Free” e-book to educate and inspire healthier, more natural choices.

I conceptualised and brought to life all the creative assets for the campaign — from the bus ad and flyers, to the e-book, sampling team uniforms, and beyond.

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Role: Design Lead

Skills: Connecting, Design, Art Direction, Artworking ready for production