Packaging | Deliciously Ella.

In my role, I conceptualise, oversee, and create packaging for both NPD and EPD. This includes art directing photoshoots, retouching, managing external freelancers (eg. photographer/food stylist) and attending print passes to ensure the highest quality packaging for the shelf.

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Role: Design Lead

Skills: Design, Art Direction, Artworking, Photography Retouch, Press Pass Approval